Ntuha Ride is a USSD-enabled transport and logistics platform developed to connect farmers, traders, transporters, and other commuters with available transportation services. The platform was designed to address the practical challenge of moving agricultural inputs and produce between communities, markets, and destinations by making it easier for users to identify and access suitable transport. By bringing transport availability and demand together through a digital platform, Ntuha Ride helps create a more connected and efficient rural logistics ecosystem.
The platform enables farmers and traders to search for available means of transport for agricultural inputs and produce, while transporters can make their services visible to potential customers who need to move goods. This creates an opportunity for better coordination between people who need transportation and those with available transport capacity. By improving access to transport information, Ntuha Ride can help users make more informed decisions around the movement of produce and inputs, while creating opportunities for transporters to utilise their available capacity more effectively.
A key feature of Ntuha Ride is its USSD accessibility, allowing users to interact with the platform using basic mobile phones without requiring a smartphone or mobile internet connection. Users can access the service through *284*11#, making the platform particularly relevant for agricultural communities where smartphone ownership and reliable internet connectivity may be limited. This approach reflects our commitment to developing inclusive digital solutions that work within the realities of the communities and businesses they are intended to serve.
Ntuha Ride demonstrates how technology can be applied to strengthen agricultural logistics, market access, and rural mobility. By connecting farmers, traders, and transport providers through a simple digital interface, the platform supports more efficient coordination of the movement of agricultural inputs and produce. It also showcases Ibabaza Media’s experience in combining USSD, mobile technology, and sector-specific workflows to develop practical solutions that extend digital services to users beyond conventional smartphone-based applications.